Hi everybody 
 
Happy New Year and welcome to my first blog of 2017. 
 
This week I was asked “What is the best file format for logos?” 
 
It's a bit of a conumdrum, but after a bit of thought (and research too for the techie bit) I have come up with what I hope is a useful overview of the subject. 
 
I’ve said this before, but I hope you find the info below helpful and that you will digest it and “adopt and adapt” it to suit your work! .... 
 
Which Graphics File Format is Best? 
 
There are lots of image file formats available so how do you know which will be best for you?  
 
Each type is different when it comes to properties like file size, compression, image quality, transparency support (float over other images or backgrounds), support on the web and when used in emails … 
Deciding on the right one to use can be easier than you think. Here is a summary: 
 
For photos, use JPEGs then you will keep colour detail 
If you need animation or it’s a simple logo having colour blocks, use a GIF 
For logos and line art when transparency is a factor, use a PNG 
If the image is highly detailed for print, then use a TIFF 
BMP files are not great and have become unpopular because they are generally oversized, not web friendly, and not compatible in all platforms of operating systems. 
EPS images are vector graphics and are scalable to any size but can only be opened by specialist graphic design software packages such as Adobe Photoshop or Adobe Indesign 
 
Please look at my downloadable file to see the pros and cons of the common image file types. 
 
Well, that's it for now. 
I hope you get as much fun and productivity out of AutoText as I do.  
I would love to hear any comments you might have about this post or your experience with using graphics. 
Text me on 07973 507371 or email me les@101systemworks.co.uk 
 
See you next time 
 
Les is more! 
 
 
 
 

Common Image File Types 

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